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You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers.

How to Choose the Correct Trade Show Display?

How to Choose the Correct Trade Show Display?You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers. Frankly, a display is designed to do assist in creating or maintaining brand awareness. For once an attendee has been lured to your display; your booths job is done. It is then up to you to throw down the hammer and commandeer that attendee as a future customer. With only an ephemeral moment to seize the attention of a trade show attendee, your trade show display must make a plea to your target audience's needs. Your display has to effectively communicate who you are, what you do, and how your company can be of aid. But, determining the correct display can be a daunting task. When purchasing a trade show display, you want to choose a professional based company with expertise and excellent customer service. If you consider the questions listed below you will have a much better idea of the direction for your display needs. Keep in mind; you will be limited by the size of your booth. Working under that premise, take a look at some options for that area. 1) What is the booth size? 2) What is the show budget? 3) How many individuals will be working the show? 4) What are the marketing and sales objectives? 5) How will the display be transported to the show? 6) Will graphics need to be created? By answering these questions, you will narrow the search for a display booth. Once objectives and your trade show calendar for the year have been set, the next step is to choose a display. The display decision should be based on the specific show objectives, budgetary restrictions, as well as, corporate branding goals and guidelines. If for example you are a marketing director for a big company with an unlimited budget and want to position yourself as a leader in your industry, a large booth space and a custom or high end modular exhibit for enhanced appearance would best suit your needs. If, on the other hand, you are a startup or small company with a limited budget, a great choice would be to consider an inexpensive Pop Up Display. Most companies fall somewhere in-between these two extremes. Pop Up Displays are the most popular option for spaces at sales events and conferences. There is a wide range of pop ups and most are available with podium wraps to convert your carrying case into a podium or small table. Further, Pop Ups can be complemented with shelving, peninsula counters, backlit headers, literature racks, and other accessories which can convert an ordinary Pop Up into unique marketing tool. Some of the key factors to look at in selecting a pop-up are durability, ease of setup, availability, fabric colors, and warranty. If you sometimes exhibit in smaller spaces, you could consider a convertible booth which can be easily converted to a smaller size. Each display booth uses a frame that can "pop up" allowing the display to be assembled in minutes. The frames are extremely durable and make it easier for individuals to set up and tear down. They are made of different components, some graphite, steel, and/or extruded aluminum. Manufacturers would argue their frame is the strongest, the lightest, or simply the best. Just remember each represents their particular calling card. You could equate it to the myriad of different HD televisions now available on the market. Though, when broken down to its bare essence, no one is any better than the next. The makeup from one frame to another is not overly important. Further, most of these displays have one thing in common a lifetime warranty on the frame. Some offer a one year warranty on their display. The frame is the most important piece to your display. Every model, big or small, is a great portable trade show display choice for any trade show exhibitor. Today, marketers must achieve their goals with reduced budgets. Again, "Pop Up Displays" will assist you in stretching your budget because they are lighter weight and designed for easy set-up and tear-down. Further, you will save on storage, transportation, and labor costs. Panel System Displays are an alternative to Pop Ups, and depending on their quality and countertop options, can provide a higher end look than a Pop Up Display. Panel displays generally hold more weight than Pop Ups, so they can work well if you have heavier products or a number of computer monitors to display. They are constructed of upper and lower panels that are assembled via heavy duty bolts. Panel systems give you an extreme amount of flexibility of design choices as displays can be custom created to your needs. Flexibility also abounds in color selection as upper and lower panels can be different. Most come with panels covered in fabric, be sure to select the color that best matches your companies logo, brand, products or overall image. Modular Exhibits are high end exhibits that provide a custom look but can still be setup in a few hours, shipped in standard rotomolded plastic cases, and thus have a lower total cost of ownership than custom booths. Modular exhibits generally use higher end materials including tensile fabric structures, extruded aluminum frames, high end composites and laminates, and innovative bold designs. Modular exhibits will hold more weight and can also be used to hold large plasma screens and LCD panels. Truss Systems provide a brash, modern, and unique look to a display. They are also excellent functional components that can be used to mount lighting, projectors, and Plasma or LCD panels. The fact that truss systems have a high weight bearing capacity makes them great for displaying heavier weight products like computers, machine parts, free weights, etc. They also have a unique dramatic look that works well with certain target markets. The beauty of Truss systems is the ability to be used in conjunction with other display structures like Pop Up and "Panel System" . Custom Exhibits provide the ultimate in branding and high impact. As their name infers, they are custom built, ergo, designed to meet very specific show objectives and may include elements like conference areas, theater spaces, rotating towers, as well as, numerous product and service display positions. Given the higher cost of design, construction, shipping, installation and dismantling, these exhibits are best equipped for those willing to invest $25,000 or more for their trade show display. The payoff in a custom exhibit can be huge because it can set you apart from the competition and create an indelible branding image of your company as an industry leader. With each of the above-fore-mentioned display types, designing attention-grabbing graphics for your booth is essential to setting yourself apart from your competitors. Below, you will find some important strategies to consider: - The 10 foot rule. Make sure all logos and text can be clearly read from a distance of 10 feet ( i.e. Rule of thumb for text is 2 per 10 of distance viewed) - Limit bullet points to 10 words or less Less is more. - Infuse a bounty of visual images to illicit emotion and make your exhibit unforgettable - Make your logo simple to view even from a long distance. You want to make sure that your target audience can find you at a glance. High visibility is a priority. - Consider using mural graphic panels to increase the value and emotional impact of your display. Remember, Perception is Reality! Remember, purchasing a trade show display allows you complete freedom of expression. Be cognizant that the exhibit design should revolve around your specific tradeshow needs. The Trade Show Display, Exhibit or Booth should project your companys individuality, character, and panache. Over time purchasing a new tradeshow display may be your most economical long term solution to your trade show needs. Once youve answered the questions presented earlier and understood the dynamic differences between the many display options, you will be more informed and better suited to create your new display space.

Is Your Understanding Of Network Marketing Outdated?

Is Your Understanding Of Network Marketing Outdated?

I knew things in our industry had changed, but I didn't realize just HOW MUCH they had changed until recently. Now we all know nothing stays the same, and progress is always welcome in Network Marketing, but I don't think many of us are truly aware of the vast differences we've seen technology bring in just the past few years.Ten years ago--even five years ago--a successful couple or individual working in Networking limited themselves to a single program. Why? Because working direct sales or MLM took a TON of work.Mike and Rita were about the best Networking team around a few years ago. They held weekly meetings at the public library and held even more meetings at their home. If you made any contact whatsoever with Mike and Rita, they would keep your phone and fax warm for days until you finally signed up on their program.Not only that, but a BIG part of Mike and Rita's success was due to their non-stop mailing of sales letters and postcards. Rita spent many a night posting their prospecting ads on Internet sites and newsgroups.More than once they got kicked off of AOL and other ISP's for being too aggressive when contacting prospects -- a new no-no in the online age.I supposed all the work Mike and Rita did was worth it, but at what cost? They worked night and day for years. And even then, I don't think they were pulling in more than a few thousand dollars a month.Now let's fast forward to today. Mark and Sandra are the talk of the neighborhood. They live in a big expensive house and drive a luxury car. Most people can't figure out how Mark and Sandra afford it. They're seen at home all day and go on lengthy vacations five or six times a year.That part makes me smile, because I KNOW what Mark and Sandra do. They're working in direct sales and MLM from home. Only there is a key difference in what they're doing from what Mike and Rita were doing a few years ago.Mark and Sandra use completely automated online systems to find huge numbers of leads, then filter through the leads to find only the best. Only then do Mark and Sandra start talking to their leads.You see, Mark and Sandra don't spend their days prospecting. They let the technology do all that prospecting and cold calling for them. The only time Mark and Sandra talk on the phone or answer an email is when a very hot prospect calls them to place an order.And here's the good part: Because the technology takes so much of the work out of direct sales, Mark and Sandra are able to work several very successful networking businesses. Rather than earning a few thousand dollars a month, they're bringing in TENS OF THOUSANDS.Plus, with all that automation (and help from their upline organization) Mark and Sandra are able to take off and travel the world just about anytime they like.Now that's progress!

Trade Show Marketers: How To Make Attendees Willingly Rush to Your Booth

Trade Show Marketers: How To Make Attendees Willingly Rush to Your Booth

Trade show booths are a lot like cars. They all basically do the same thing: they take you from point A to point B. Some do it in sleek, chic manner, others with zip and zing, and sill others do it more by just sort of lumbering along.And when it comes to your trade show booth, the last thing you want to do is lumber along. You want a trade show booth with class, sass and kick, well, you know.The absolute best way to ensure your trade show booth has just the right combination or class and sass is to hire graphic design experts to create the perfect trade show booth for your business.Yes, you can buy a trade show booth that's more or less designed using a template, and it will look good. But you want more for your booth than to just look good: you want it to be stunning and hypnotic and suck people over to check you out like they will a lovely Jag in a mall parking lot.Graphic designers know how to do this. They'll take the time to learn about you and your business. They'll look at all your marketing materials for colors and themes they can use in your trade show booth. Professional graphic designers know their eye candy and can guarantee you will have a visually appealing trade show booth that customers will be drawn to.More importantly, what professional graphic designers can do is to develop an overall marketing concept for your trade show booth. Why is that important? Every great marketing and advertising campaign has a concept, a basic message that it works to convey. That concept will carry through all of a companies advertising and marketing materials by using various elements in them all of them to ensure that consumers are saturated with that message.For instance, if your company uses the colors royal blue and white, you want these colors to be dominant in your booth design. You don't want to go with purple and green for your booth, though you would definitely stand out from the trade show booth crowd using that combination of colors! What would happen, though, is after the trade show when a customer saw your standard royal blue and white marketing materials, they wouldn't automatically connect those materials with your business-and worse, might toss them in the trash.Professional graphic designers also know how color and visuals work together to be appealing, inviting and tell a story. They also understand color and balance, and how to use them to get a response from the viewer. And that response should always be something more than Oh, what a nice-looking trade show booth. They can create a trade show booth that will have customers going Oh, wow! I've got to get over to that booth right now. Gotta check it out! And really, why would anyone settle for being nice looking when they could be fabulous! Or lumber along in a nice mini-van when they could just as easily be zipping around in a Porsche!

How To Generate Legitimate Business Opportunity Leads

How To Generate Legitimate Business Opportunity Leads

One of the most difficult tasks you will face as a businessman is generating legitimate business opportunity leads. It is certainly difficult generating any kinds of leads, but finding the ones that will benefit your business the most is the challenge at hand. So where do you start?Before you begin generating your business opportunity leads, you have to do a few things. First, put together a plan of what your target market is and how you intend on reaching them. Your plan can and will change over time, but it will assist you in the beginning phases. Having a plan will help take you from the mediocre leads to the diamonds in the rough.Next, study up on the business and know everything about it inside and out. Selling people on your business opportunity is not an easy task, especially when you are unfamiliar with it. Knowing everything there is to know about the products and business as a whole will make it much more comfortable while selling to potential leads.As soon as you have developed a plan and become an expert in the business, you are ready to begin generating your business opportunity leads. It can be difficult determining where the best place will be to look. But to make things easy on yourself, ask friends and family first. This way you can potentially reel in a few easy ones to build up your confidence.Building a list does not happen on its own. You have to be willing to work at it and be direct with people. When talking to your friends and family members, do not be afraid to ask them if they know people you can contact. Keep in mind though that you want a list of people that will truly benefit you, not just take up space.Part of being direct is collecting information from people. Whether it is in person, over the phone, or online you want to collect as much information as possible for your list. This means getting people's phone numbers, email addresses, business cards. Whatever you can get from them, try not to leave without something.If you are struggling to come up with business opportunity leads, do not give up just yet. You can purchase leads for your list through most business opportunities, but be cautious. Make sure you look into the quality of these leads because they can sometimes be random people with no interest.Putting together a list of business opportunity leads is critical to your business for a number of reasons. It will allow you to stay in touch with customers, inform them of specials and new products, and it will allow you to keep a personal relationship.

Catalogs through the Years

Winter, New Year, spring or summer, you name it. Whatever the season is mail-order catalogs fill in your home almost every week. This is because everything imaginable can be ordered by mail today. And with the introduction of the Internet, online catalogs have allowed people to order products and avail of services online. This is not a new trend. People have been using catalogs to buy goods for years. There was even a time when catalogs were the only link people in rural areas across America have to the new products being sold in the big city. For years, shopping malls have blossomed and progressed across the country. But people cant neglect the simpler way of shopping without mall crowds and traffic. Some still prefer shopping right at the comfort of their own home. But will catalogs replace shopping malls? Perhaps not, but a combination of the two will be seen in the market for quite a long time. Catalogs seem to have taken an important role in the lives of busy people especially around the holidays. During the rest of the year people are more likely to do the actual purchasing online or at an actual store. But during the holiday season catalogs seems to be the perfect solution to getting all the shopping out of the way with a minimum hassle. However, some merchants consider catalogs as an increasingly less important part of the marketing mix as new media and marketing channels rush in the market. Nevertheless, even though catalog purchasing may decline as online shopping becomes more popular, retailers should begin to view catalogs as the gateway to their stores and their products. As a customer, remember to choose wisely and use your head when ordering from catalogs. Remember the old maxim that if something sounds or looks too good to be true, it probably is. So be very wary when ordering. Additionally, dont feel obligated to place an order just because you have received a free catalog. Companies send out huge numbers of catalogs to make money. But receiving a catalog does not mean that you have to purchase some of their products. Retailers and merchants should, thus, find ways to make their catalogs as exciting and stunning as possible. The catalog should not only be a way to show all the items available but it should also serve as an idea provider and a source of inspiration. After all, shopping is not just about finding the right item; it is about the whole experience.

BUSINESSmind and Rush Postcard Printing

You are a businessman, a one-of-a-kind tycoon at that, yet you worry too much about the drastic change in business strategies. This occupies your mind day in and day out. The fluctuating rates, peoples fickle-mindedness and the twisted world of sales and marketing they leave you in a state of confusion and indecision. In fact, you are forgetting to worry about your receding hairline and protruding belly. What went wrong?So, you are a marketing analyst? And you are spending 525,600 minutes a year in analyzing what is good for a certain business. The thought haunts you in your dreams. It occupies your mind even on coffee breaks. In fact, your wife is jealous of your job because you are always up for work and work nothing else. How will you go by the flow?You are a struggling entrepreneur and your aphrodisiac is planning a business strategy. You have tried several strategies but have your tried the best of them all? You are busy 24/7 to cater to the needs of your business but are you willing to give more? Business related individuals are having dilemmas of all sorts. Is it right to try this? Or is it an apparent waste of time, money and effort? Whether to do or not to is a powerful choice. It can lead to a frustrating downfall or a burst of success!Whoever you are in the business chain, the fact is that you aim good results. This is the rationale behind the hard work, mind torture and implementations of plans. The rule of this game is that if you cannot withstand the competition, then you are definitely OUT! Ergo, what can save you from being ousted from the prestigious and most rewarding industry the business industry?Introducing your business in a bigger and wider scope of market operations need not be complicated. One creative yet so simple strategy is the use of full color rush postcards. To boot, creating a business tag line is important in building reputation. In fact, it is a factor that boosts goodwill. Therefore, the first thing that should be done is to create a business tagline that will reflect your statement, vision, goal or the thing that will easily retain in the mind. The tag line must be short, catchy and easy to recall. After the tagline, gather photo images that will complement the former. It must gain impact the moment they are made as business postcards because they will be your instrument to get undivided trust from purchasers. If you are short in words, be sure not to be short in momentum

Summary

You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers.